Digital Marketing
Duration:- Four Weeks Fee:-Contact Office
Unit 1. Fundamentals of Digital marketing & Its Significance
Unit 2. Fundamentals of Social Media Marketing& its significance, Necessity of Social media Marketing,
Unit 3. Facebook Marketing: Facebook for Business, Facebook Insight, Different types of Ad formats
Unit 4. Introduction to SEO, How Search engine works, SEO Phases, History Of SEO, How SEO Works
Unit 5. What is Googlebot (Google Crawler), Types Of SEO technique, Keywords, Keyword Planner tools
Unit 6. On page Optimization, Technical Elements, HTML tags, Schema.org, RSS Feeds, Microsites, Yoast SEO Plug-in
Unit 7. Off page Optimization- About Off page optimization, Authority & hubs, Backlink, Blog Posts, Press Release, Forums
Unit 8. Advertising & its importance Display adverting, different type of ad tools, Display advertising terminology, types of display ads, different ad formats
Unit 9. Website Planning & Development- Website, Types of Websites, Phases of website development, Keywords: Selection process
Unit 10. Domain & Web Hosting:- Domain, Types of Domain, Where to Buy Domain, Webhosting, How to buy Webhosting
Unit 11. What is Word press, CMS, Post and Page Building Website using Word press
Unit 12. What's analysis?, Is analysis worth the effort?
Unit 13. Getting Started With Google Analytics, How Google Analytics works
Unit 14. Pages and Landing Pages, Event Tracking and AdSense, Site Search. Visitor Analysis- Unique visitors, Geographic and language information, Technical reports, Benchmarking.
Unit 15. Facebook insights, Twitter analytics, Youtube analytics, Social Ad analytics
Unit 16. Utilizing Canva's visual suite to enhance brand consistency
Session:- 2 hours (conceptual and practical)
Special:- Weekly Test (Monday) + Doubts
Ratio:- 1:1 (One Laptop: One Student)
Batch Size:- 1:4 (One Batch: Four Students)
Benefits:- Basic and Core Concepts of Digital Marketing
Practical and Real Approach of Marketing